"We live in a mobile world. Engaging customers via their smart devices and asking them to become your eyes and ears is becoming a very cost effective way for brands and retailers to gain shopper insights and visibility to what is going on in stores. Access to objective real time data provides clients opportunities to spot execution issues and to develop immediate plans to address them"

Henry Ho , Field Agent Co-Founder


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Field Agent Broadening International Research Capabilities

Field Agent UK Brings Mobile Research to Global Brands

March 8, 2017; Fayetteville, Arkansas: Field Agent, the world’s first global provider of mobile audits and research, is building on its best-in-class mobile research capabilities in the United Kingdom.

Field Agent’s first international market, the UK team, expanding on its existing mobile audit capabilities, will now offer the same proven mobile research methods as its U.S. counterpart. Named “2016 Mobile Research Agency of the Year” (US) by MRMW, Field Agent crowdsources over one million smartphones worldwide to capture in-store information and consumer insights.

Taking over the duties of managing director of the UK business, Robin Shuker plans to build on his past experiences with Field Agent Global to achieve one goal: Deliver insights that will have a direct business impact for major brands.

“I'm really excited about the new levels of insight that can be delivered in today's connected mobile world,” said Shuker. “Every multinational brand wants to gain a deep understanding of its customers, and Field Agent delivers that in a fast and cost effective manner. As industry pioneers, we are able to utilize our expertise, and integrate research with our retail auditing capabilities.”

Even as brands continue to expand globally, Field Agent has taken steps to ensure its international clients have consistent, unbroken access to fast, affordable audit and research solutions around the world.

Soon to celebrate its seventh birthday, Henry Ho, Co-Founder and Chief Strategy Officer at Field Agent, says the company is increasingly serving a global clientele with global needs.

“Multi-national brands need multi-national research partners,” Ho said. “And we intend to become the go-to source for global-mobile data and insights.”

The firm now has operations in seven countries, including the United Kingdom, the United States, Australia, Canada, Mexico, Romania, and South Africa.

For more information, visit Robin Shuker can be contacted here.

About Field Agent: Awarded 2016 “Mobile Research Agency of the Year” by MRMW, Field Agent leverages its global network of nearly one million app users to connect businesses with fast, reliable information. Visit the Field Agent blog, named by Feedspot as one of the top 10 market research blogs on the planet, for more information on location-based mobile research and audits.